It doesn't do any good to build a great web site that nobody can find. We can help. We're specialists in optimizing web sites to improve their rankings on the major search engines. A significant portion of the traffic to your site probably comes through the search engines.
Creative Group has helped several of our clients achieve First Page, Top Ten rankings (even some #1 listings!) on search engines including Google, Yahoo and MSN. It usually involves us doing some research on your competition, then evaluating and revising your site. For more information on how our Search Engine Optimization services can help increase traffic to your web site, please see our TopRankings Program page.
Search engine optimization (SEO) is a set of methods aimed at improving the number and quality of visitors to a web site from "natural" or "organic" search engine listings. SEO is a subset of search engine marketing, which also includes sponsored search listings. The term SEO can also refer to "search engine optimizers," an industry of consultants who carry out optimization projects on behalf of clients. Some commentators, and even some SEOs, distinguish methods used by practitioners as either "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking and spamdexing).
Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors. A quality visitor is one who takes the conversion action intended by the web site operator, such as making a purchase or requesting further information. Search engine optimization is sometimes offered as a stand-alone service, or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site. As more web site owners become familiar with the benefits of SEO, the demand for SEO services as part of web site design has increased. Industry commentators have suggested that SEO will eventually become an integral part of mainsteam web site development.
For competitive, high-volume search terms, the cost of pay per click advertising can be substantial. Ranking well in the organic search results can provide the same targeted traffic at a potentially significant savings. Site owners may choose to optimize their sites for organic search, if the cost of optimization is less than the cost of advertising.
Not all sites have identical goals for search optimization. Some sites seek any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality sales leads, resulting in more sales. Search engine optimization can be very effective when used as part of a smart niche marketing strategy.
[ Source: Wikipedia, the free encyclopedia ] |