Local SEO is a highly proactive form of online marketing. Most companies benefit at least somewhat when local customers can find us at exactly the time they’re looking for our type of business.

Local Search and Local SEO is becoming more impactful and more important for businesses.

Here’s Why Local Search Results Are So Important:

  • Over 80% of local searchers follow up online with an in-store visit, phone call or purchase¹
  • 74% of internet users perform local searches²
  • 61% of local searches result in a purchase³
  • 37% of all searches are done on a mobile device4
  • 59% of consumers use Google monthly to find a reputable, local business5

One of Google’s most important ranking factors is your organization’s complete and consistent NAP (Name, Address, Phone Number) listings across the web. There are over 50 directory sites where it’s critical you be listed correctly. To see your listings, go to Yext.com and enter your business name and phone number.

You’ll likely see lots of red alerts like Company Name Incorrect, Address Incorrect, Phone Number Incorrect or Missing Listing 

Take these seriously, as every inconsistency is hurting your Google rankings. It’s a long, tedious process to fix your NAP info, but we can help. Contact Jeff Matson today.

Today, you must show up strongly when people turn to a search engine to find local goods and services.

To leapfrog your competitors on local search results, contact Jeff Matson.

Sources: 1. TMP/comSCORE 2. Kelsey Group 3. Search Engine Watch 4. ClickZ 5. Search Engine Watch

Need help with your local search efforts? Contact us today.

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