Local SEO is a highly proactive form of online marketing. Most companies benefit at least somewhat when local customers can find us at exactly the time they’re looking for our type of business.
Local Search happens when someone types a geographic keyword in a search engine (like Google, Bing or Yahoo!) to find a nearby business.
A search for “collision repair Kalamazoo Michigan” for example, will not only deliver websites of individual businesses, but also directory listings for nearby body shops on sites such as hotfrog.com, superpages.com and yellowpages.com.
Here’s Why Local Search Results Are So Critical:
- Over 80% of local searchers follow up online with an in-store visit, phone call or purchase1
- 74% of internet users perform local searches2
- 61% of local searches result in a purchase3
- 37% of all searches are done on a mobile device4
- 59% of consumers use Google monthly to find a reputable, local business5
One of Google’s most important ranking factors is your organization’s complete and consistent NAP (Name, Address, Phone Number) listings across the web. Unfortunately, Google says, only 20% of small businesses have claimed their local listings on one of the leading local sites, Google+ Local. If you’re one of the 80% who have not yet started to benefit from Local Search marketing tools, call Creative Group today at 269.342.4290.
There are over 50 directory sites where it’s critical you be listed correctly. To see your current listings, just go to Yext.com and enter your business name and phone number.
You’ll likely see lots of red alerts like Company Name Incorrect, Address Incorrect, Phone Number Incorrect or Missing Listing (scroll down the page to see sample results).
Take these seriously, as every inconsistency is hurting your Google rankings. It’s a very long, tedious process to manually fix your NAP info, but we can help.
You’d spend countless hours trying to manually add, edit and verify your business listings across 50+ local search sites. We know, because we’ve done it for several businesses, and it’s tedious. Extremely tedious.